Probably A Label
Probably Nothing partnered with Warner Records to create Probably A Label, the first major web3 record label.
With the launch of the label, a label pass NFT was dropped to grant access to an IP incubator, providing artists with unprecedented access to support from both Probably Nothing and Warner Records.
The label pass sold out in seven minutes, earning $700K in primary sales and generating over $2.5M in secondary sales.
The pass also gave access to the label's first free music NFT drop: "Money on the Table" by Diddy x JasonMartin, which minted out in four minutes.
Support Provided:
Logo Design & Branding for all Graphic Assets
Content strategy for Instagram, Twitter, Discord
Social Strategy and Art Direction
Long-term Social Media Management
Community Engagement
Email + SMS Marketing
Oversaw communications for Probably Nothing's ecosystem to an audience of over 250,000 people across ten different accounts spread amongst Instagram, Twitter, Discord, Email, and SMS
Grew Probably A Label from zero to over 35,000 followers across Instagram and Twitter in 10 months.
