Probably Nothing x Jarritos
Dedicated to sharing the love of Mexican culture with the world, Jarritos has remained at the forefront of culture since 1950 and is now an active participant in Web3.
Teaming up with Probably Nothing, the two have merged the old with the new and bridged the digital and physical by taking the iconic Valentine’s Day candy and reimagining it for the new age.
Support Provided:
NFT Art Design
Content strategy for Instagram, Twitter, Discord, Email, & SMS
Creative direction for social assets
Long-term social media management
Community engagement
Email + SMS Marketing
fourteen twenty-three
The collaboration blends fond memories of years past with Jarritos’ Mexican heritage, combining the color palettes of Jarritos’ nostalgic soda flavors into digital Valentine’s Day cards that could later be burned to claim exclusive physical goods.
