ETH Denver Activations

During ETH Denver 2023, we had the opportunity to help with three different activations that allowed for the collaboration of multiple brands:

Dinner Party by Jeremy Fall x Probably A Label x Magic Eden x ArtBaseCo

Dinner Party was an activation that drew on Jeremy Fall’s culinary roots as a professional chef and brought together tastemakers and trailblazers in the web3 space for a curated candle-lit meal. Guests were gifted limited edition gold-plated records by The Offs featuring artwork by Jean-Michel Basquiat while they watched other records get pressed in real-time.

I’m Fuddin’ It Food Truck by Probably Nothing

I’m Fuddin’ It was a free food truck that drew on the iconic classic imagery of McDonald’s and added a web3 twist. In the tumultuous times of the Bear Market, the food truck served to elevate spirits through free food and community while building brand awareness for Probably Nothing.

Support Provided:

  • Content strategy for Instagram, Twitter, Discord, Email, & SMS

  • Creative direction for social assets

  • Graphic design for social assets

  • Social media management

  • Community engagement

  • Email marketing

  • SMS marketing

Diamond Heist by GemSet with Probably Nothing & Kush Kriminals

Diamond Heist was an activation for GemSet by Johnathan Schultz, in collaboration with Probably Nothing and Kush Kriminals. Diamonds were hidden at the I’m Fuddin’ It Food truck and the Kush Kriminals Pop-up at Cookies Denver to raise brand awareness for the GemSet brand and lift the spirits of the lucky few who took a diamond home.